Continuing with our journey to gain a deeper understanding of myriad industries and how they utilize the new age phenomenon of digital and social media to enhance their capabilities and interact with public, be it a client or patient we tried to learn more about doctors using digital and social media. This time we interviewed a prodigy in the field of medicine, Dr.Sreekanth Appasani, who spoke about his life, career, the changing dynamics of the healthcare industry, patient- doctor interaction and the revolutionizing impact of social and digital media on the industry.

Dr. Sreekanth Appasani

MBBS, DNB – General Medicine, DM – Gastroenterology

  • DM (Gastroenterology): Post Graduate Institute of Medical Education and Research, Chandigarh, 2009-2011
  • MD (Internal Medicine): Nizam’s Institute of Medical Sciences, Hyderabad, 2004-2006
  • Internship: King George Hospital, Visakhapatnam, AP, 2002-2003
  • MBBS: Andhra Medical College, Visakhapatnam, 1997-2002

“Preventive medicine is something that needs emphasis, focus and good amount of participation from social media.”

“Please consider this as a noble service, it was, still is and always will be. One shouldn’t look at it as a business opportunity.”

About Dr. Sreekanth

Dr. Sreekanth Appasani is a Gastroenterologist who recently started providing his service at the Yashoda hospital after being a consultant at the Continental hospital for 6 years in Hyderabad. In his illustrious career, he has worked under several prestigious institutions and organizations in India. Post his internship at King George Hospital in Visakhapatnam in 2002, he has worked in hospitals and institutes such as NIMS Hyderabad, Lazarus Hospital Visakhapatnam, Andhra Medical College, PGIMER Chandigarh and CSIR New Delhi

His outstanding academic background and career has enabled him to become one of the foremost experts in the field of Gastroenterology. Hence, it comes as no surprise that he obtained his Bachelor of Medicine & Bachelor of Surgery (MBBS) degree as the best outgoing student in 2002 from Andhra Medical College, Visakhapatnam. Not only does he have multiple awards and recognitions under his belt, but he has also written several acclaimed research papers.

Awards and recognition.

About healthcare and doctor- patient dynamics.

It is evident from our talk with Dr. Sreekanth, who considers the medical profession a noble one that he is dedicated to the welfare of his patients and the society at large. He believes that patient participation is the most vital aspect of the healthcare sector and that this is the one area which needs more improvement.

According to him no matter how good the facilities offered are or how many schemes the government introduces, unless and until the patients come forth to get treatment on time it is useless. He stresses on the importance of preventive medical care where a patient starts the treatment during the early stages of the disease before the progression of the disease into something more sinister; hence the overall benefit in this case would be much higher. He terms it as the ‘Pill burden’ and sites Diabetes as an example where if a patient starts the treatment at the onset of the disease he/she will require less medication later in life.

Dr. Sreekanth suggests that patients must be motivated to go to the hospital when they are in a healthy condition rather than when they are weak.

Dr. Sreekanth believes that since the patients today are more educated than ever before they must be provided with more information about their medical condition and the treatment options. If adequate information is not provided to the patients they will google the information, which he says is dangerous.

On the impact of Digital and Social media on healthcare.

Talking about the impact of digital and social media on healthcare, Dr. Sreekanth says that it is inevitable that the entire world of healthcare will be revolutionized by digital and social media. He thinks that it makes life easier and assists people in booking an appointment with a doctor, get medical reports, digital prescription and finding the nearest physician. but he clearly states that it can and should never be an alternative for doctor and patient meeting or interaction because that will always be paramount.

A piece of advice from the veteran.

With all the years of experience behind him Dr. Sreekanth offers some valuable advice to those who dream of a career in the medical field. He says, because this is a noble field one must consider all the options and ponder well before deciding to pursue a career as a medical professional. They must understand that they will have to dedicate more than a decade of their life in studying to be successful and reap the rewards of all the hard work.

A remarkable interview with a remarkable professional culminated with us learning about the right approach to healthcare, the profession and usage of digital technology and social media pertaining to the medical field.

We will return with more interviews from the world of healthcare and other industries and personalities. Until then keep reading, commenting and sharing our articles. Also do suggest on what we should write about next.

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